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2020: A Year In Review

2020: A Year In Review

Prizmo Jupiter 18

By putting our RGB+W technology from the FACTOR Prizmo LED lights into the 18” form factor of our award winning FlapJack C-700RSV, the Prizmo Jupiter 18 was born. It has an expanded color temperature range, letting you match your available light sources, but lets you get creative with punchy colors.

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Factor Ring

The FACTOR Ring is a powerhouse ring light made for film and broadcasting. Designed for large diameter cinema lenses, the FACTOR Ring allows you to get close to your subject. Our FACTOR Ring offers a soft, diffuse glow that evenly wraps around your subject. These lights are a great solution for beauty lighting, interviews, and table top work such as food or products. Our FACTOR Ring boldly redefines what a ring light can do in the digital age.

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EZ-Pro DLX Parabolic Softboxes

The DLX Parabolic softboxes brought a new design into our softbox lineup. They utilize quick-release buttons for each spoke, making assembly and tear-down a breeze.

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SkyFiller Wings

This year we introduced three new sizes to the SkyFiller Family. With the SkyFiller Wings series, we now offer a 2x2’, 1x4’, and 36” round sizes in bi-color and RBGW+T designs. SkyFiller Wing lights feature a hinge in the middle, letting you fold them down for easy storage. They are lightweight and compact, but don't compromise on output. Our SkyFiller series are great standalone lights and add versatility to any lighting kit.

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Selfie Starlite Prizmo Edition

The Selfie Starlite Prizmo Edition is full color giving you the option to spice up your content with pops of color, while still allowing for easy adjustment of white light color temperature for any situation.

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Selfie Starlite Stix

While most vlog/beauty lights are ring-shaped, the Stix used two bars on flexible arms so that anyone could easily adjust their lighting setup. Do you have an angle you like best? The Stix will help you find it.

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Fuji Pronto

Just like the Sony E Pronto we released in 2017, the Fuji X Pronto allows for automatic  focusing of manual lenses by using a motor-driven helicoid in the adapter to move the lens back and forth. Natively, the adapter comes with a Leica M-mount, but by double (or even triple adapting) you can make use of a wide variety of manual lenses to get the look you want while still having the convenience of auto focus.

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EF to L Fusion

Sony was a household name thanks to its full-frame mirrorless A7-series E-mount cameras. Leica's own L-mount mirrorless system would pop up years later, but the interest in adapters wouldn't pick up until Leica's partnership with Sigma and Panasonic would lead to the L-Mount Alliance. With a sudden interest in the L-mount, we got to work and released the L-mount Fusion smart adapter.

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Mamiya 7 to GFX

While being a fairly common request for people to make, a standard manual lens adapter solution was not possible, as the Mamiya 7 lenses required power to open up the shutter. A modern rangefinder like the Mamiya 7 needed modern solutions in order to adapt its lenses to a different system, so created a Fusion adapter that’d power the lens to open up that shutter and also allow for in-camera aperture control. Mamiya 7 lenses can be put back to work by the pros with our FUSION M7 to GFX adapter like they once did in their prime. Our adapter combinations two exceptional systems creating a powerful tool for producing the highest standard in image quality. Will there be more in 2021? Stay tuned.

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ND Throttle

It was a good year for the ND Throttle line of adapters. The EF to Sony E got a brand-new updated version, while the Fujifilm X system and the L-mount both received their very first ND Throttle adapters supporting electronic functions as well.

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Sigma fp Grip

As far as full-frame cameras released in the last two years, one of the most to us was the Sigma fp. Despite its small form-factor, the fp still delivers an excellent video-centric package. For those that enjoy a run and gun shooting style outside of their normal flow, we have introduced a grip that emphasizes that lifestyle. A utilitarian accessory with all the style; the wood grip adds dexterity, comfort, and an aesthetic touch.

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