News

FACTOR Radius Lights are In-stock & Ready to Ship FACTOR Radius lights are an industry first with a wide 180° beam angle, designed for faster setups with fewer lights. The breakthrough curved shape creates an ultra-wide 180° beam angle which spreads the light wider than ever before. FACTOR Radius lights are ideal for green screen work, rapid-fire setups, immersive VR capture, multi-cam setups, wide-angle shots and more. Ideal for Green Screen Setups The 180° beam angle of FACTOR Radius lights creates an even wash from floor to ceiling and head-to-toe. Utilizing a DMX controller will allow you to adjust color temperature and...

Bring new lift to your vintage medium format lenses with the new Fotodiox Pro TLT ROKR adapters. Our affordable new line of 3-axis tilt-shift lens adapters will help you create the perfect image in-camera! The TLT ROKR's three axes of movement allow for up to 10 degrees of tilt, up to 20mm of lateral shift, and 360 degrees of rotation.

Looking for a creative way to add extra color to your next shoot? How about a new, analog way to add flare to your image?  Try our new ArtFX ColorFlare lens adapter! Create a colorful, dreamy haze in your photos and videos, or add a light leak flare for extra drama.  With ColorFlare what you see is what you get!  Now you can create that look you're after in camera to help tell your story without spending extra time in post.

  We’re thrilled to announce the FACTOR series of high-output, bi-color LED light panels! Designed for spot illumination, studio-style shoots and area lighting, the series contains nine models in various sizes and shapes that are built to use an assortment of creative, series-specific modifiers for shaping and directing the FACTOR lights’ soft beams. At their core is our Factorsoft™ technology – our unique use of LED chips, set deep in the body of each FACTOR light to produce a soft, beautiful beam with no hot spots and a single, clean shadow. FACTOR lights also have fully adjustable color temperature –...